As we know at Honest Booze Reviews the cardinal sin is to outright lie, or to in some way deceive. This is why we hate it when a smell gives us such hope for a taste that is lacking. It’s why when a vodka claims to be ‘elegantly smooth’ but burns like acid that we feel cheated. We understand why it happens, because for a lot of people their booze buying comes into either A. Go with what you know from some friend/family. B. Be adventurous and try something random/on sale. Often in those cases the decision to try something new can come down to things like what it says on the back, the overall look, and things like years.