Alright so last vodka came from potatoes and tasted about as good as eating an eye of a potato, what’s next? Oh Eurotrash. Well shit. However as we say, despite the looks of things like Skyy, the taste is sometimes there. We do have a metric that essentially describes a book by it’s cover but that is 1 of 7 metrics.
Sadly the aftertaste and smell of drinking this clean sort of means it does not do well on other metrics. This is without a doubt a mixing vodka, and I’m glad I did not buy a full bottle having to look at that blue ‘only-looks-good-in-a-nightclub’ bottle. While I will admit along with my chemistry cohorts and friends that it’s not the amount of distillation but the size of the columns that matter, at least they ran this through enough that it can be passable in cocktails.
What they Say: “Whether mixing up a cocktail or simply adding it to cranberry juice, Platinum 7X delivers a super-premium experience without a super-premium price,”
(Editor’s Note: I bought a small bottle because even I am not that dumb, and this was what I could find in terms of literature)
Taste: 6.0 – I will give it this it is quite clean and fresh at first.
Aftertaste: 3.5 – You do get a bit of an off taste that you associate with a cleaning product as time goes on, but it isn’t painful.
Burn/Smooth: 5.5 – This is because it’s actually rather smooth for such a taste. I mean not great, but hey this could have been worse.
Aroma: 3.0 – I can almost hear our DJ Lvl crying that you can say 7 times distilled but the purity matters on the distillation columns themselves and I feel like that sums up how this still manages to smell cheap.
Honesty: 3.0 – I can get behind delivery of a super premium product without the price – hell that’s pretty much the reason this site exists if only to warn people of what they can low-shelf and what they cannot. However when your bottle is what can only be described as a ‘knock-off eurotrash skyy’ look you lose approximately 3 points despite what you gained.
Vodka Tonic: 5.0 – That is passable.
White Russian: 6.0 – This is actually quite good. Alright 7x here’s where you didn’t fuck up.
Value: 6.0 – I know many would say, hey but that’s so cheap. The problem is that despite what you think with things like New Amsterdam, Three Olives handles and Wodka – it’s a dollar less maybe (enough to vary by store) and at the end of the day you would not want this in your bar. Sure have it in a decanter as the ‘house vodka’ but still there are even better at this price point so it’s certainly a value, but not a great one.
Google Shop Average: $11
Metric Score: 32.5/70 |+| Metric Average: 4.64 |+| Reviewer Average: 5.0
Final Thoughts: I can actually see myself buying this in a situation of prepping for a party at a non-Buffalo Lounge location. Where my specific needs are getting vodka cheaply know no one cares what it is, and this is due to the variance of store-to-store cheaper than some other options. Aside from that though – nope and that says a lot.