They often say one should not judge a book by it’s cover. This is usually meant to imply that something that looks vain or vapid could be deeply rewarding and complex on the inside. The parallel here is that this looks like a cheap, spiced rum that may smell nice – but would kill a small hamster in a coughing fit from the burn itself. Instead though we get something that might as well have a Willy Wonka stamp on the side.
